More and more people these days are looking for home based business success – and success generally includes making enough money. Money buys a greater sense of freedom and security. But how do you do it?In his 1960 classic self-improvement book Psycho-Cybernetics, Dr Maxwell Maltz wrote about the BE – DO – GET three-step principle for achieving personal goals. In order to get the results you want, you need to do what it takes. In order to do what it takes you need to be the sort of person who thinks about taking appropriate actions.So it’s a question of thinking backwards. If you want the end result, you need to work on becoming the sort of person who takes the right actions. ‘Begin with end in mind’, was the way Stephen Covey put it in The 7 Habits of Highly Effective People.You can apply exactly the same principle to home based business success. If you want to achieve a certain money goal, it’s critical to know what action steps are needed. But it’s not possible to take these steps unless your thinking is in alignment with those steps.For example, you can find a host of adverts promising inexpensive ways to ‘get rich quick for little or no effort’. These ideas most often don’t work. The initial thinking is wrong because it is based on jumping to the end result with no foundation work.Then you get the other end of the spectrum where people say that any suggestion of making money from a home business has to be a scam. That can’t be right either. It defies logic. It’s a bit like saying that no-one can ever achieve any goal.Building a successful small business is a creative act that needs the right vision. It also requires focus, hard work and persistence. These are the qualities that home entrepreneurs need to develop. Into that mix you can add ‘pick a good small business idea’, and improve your knowledge on general business principles such as marketing and time management.It isn’t easy but it is possible – and thinking backwards is a great help.
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